Weisblum / Press / JA Apple Award
JA Apple Award JQ Mar 2006
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Color story© wins JA Golden Apple New York brand Color Story© has won the JA Golden Apple award for innovation in marketing for "The Enhanced Diamond Experience" campaign, which includes their website feature, Design Your Own Colored Diamond Watch. "It is one thing to have a worthy concept and another to execute it. Having a great creative director like Amiel Weisblum made it happen," says Robert Leser, president. To launch its 2006 marketing campaign for its colored diamond watches, Color Story© has partnered with Tourism Ireland to sponsor broadcasts of the Masters and MCI Heritage Golf Tournaments on WCBS-TV in April and May. Color Story© has reduced a fancy colored green diamond watch that will be won by a lucky CBS viewer just in time for Mother's Day. TV spots will be aired April 6 to 23 in the NY/NJ/CT tri-state area with an audience of an estimated 3.5 million viewers running during Entertainment Tonight, The Late Show and the CBS Morning News. Color Story© will also be conducting a national "Design Your Own Colored Diamond Watch" contest from April 24 to May 24, where consumers can create their very own dream watch online at: www.colorstory.com and enter their design into a random drawing. The winner will be announced May 26. This contest will be tied in with all Color Story© retailers, and will be advertised in all available media. (www.colorstory.com)
